Explainer video · Motion design
Ronde
Forty-seven seconds to explain an app that runs the tontine by itself: from the scribbled Sunday notebook to a circle of members where everyone pays on time. With a French voice-over and French subtitles.
The idea
Everyone knows the tontine, and its little dramas: the scribbled notebook, the late payments, the sums done over and over. The video starts from this familiar scene, then sorts it out. The members take their places in a circle, the circle turns, and each feature of the app becomes a simple move you can follow with ease, even with the sound off.
What we did
- A ten-sentence script, written to be understood the first time you hear it.
- A French voice-over, and French subtitles that follow the voice word for word: the video makes sense even on mute.
- The app’s identity: the name, the ring of eight dots, the payment and reminder screens.
- Portraits of the eight members, the Sunday meeting and the notebook with its handwritten notes.
- The pot filling up, 3D coins flying off to Awa, and an animated logo where the members become the ring.
- Original music, timed to end right on the logo.
Stills from the film
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