Reels ad · Motion design

Nyanga

Twenty-nine seconds for an iced foléré juice from Douala: an ad made to stand out in Reels, ending with a button to order on WhatsApp.

The idea

Foléré is a colour before anything else. The ad opens with a red drop that splashes right on the first beat of the music, then shows three words in French, one on each beat: “rouge, glacé, nyanga” (red, iced, nyanga). The bottle comes in, the ingredients drift past while the music breathes, and the city bursts onto the screen when the beat kicks back in. The final move is the one we want from the viewer: placing an order.

What we did

The brand identity: the name, the logo, the hibiscus flower and the bottle label.
Product shots and everyday scenes: a rooftop in Akwa at sunset, the maquis (open-air bar), a delivery in Bonapriso.
Original music, with every cut timed to the beat.
3D ice cubes, as clear as real ice, and transitions shaped like a hibiscus flower, the brand’s emblem.
Sound effects made for the film: the drop, the ice, the tap on the button.
Framing designed for Reels: nothing important hidden under the app’s buttons.

Stills from the film

The drop splashes on the first beat: “Rouge.” (Red.)

The bottle rises in front of the word “foléré”, on a ruby background.

“Fais ton nyanga.” (Show off your style.) A young woman laughs on a Douala rooftop.

At the maquis with friends, a bottle raised.

The sign-off: “nyanga, foléré glacé, fait à Douala” (nyanga, iced foléré, made in Douala).

Your product deserves its own ad.

An ad people notice, that makes them want to message you: tell us what you sell, and who you sell to.

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